A new campaign called “Extreme Safety” has been launched in Arkansas with the aim of improving pedestrian and bike safety in the state. The initiative, supported by local officials and safety advocates, aims to raise awareness about the dangers faced by pedestrians and cyclists on the roads.
The campaign comes as the number of pedestrian and cyclist fatalities in Arkansas has been on the rise in recent years. According to data from the Arkansas Department of Transportation, there were over 70 pedestrian fatalities and more than 30 cyclist fatalities in the state in the past year alone.
The “Extreme Safety” campaign will focus on educating both drivers and pedestrians about the importance of sharing the road safely. It will also promote the use of safety equipment, such as helmets and reflective gear, for cyclists and pedestrians to improve their visibility to drivers.
Local officials are also working on implementing infrastructure improvements, such as dedicated bike lanes and crosswalks, to make roads safer for pedestrians and cyclists. The campaign will also include outreach programs in schools and communities to educate people of all ages about the importance of road safety.
The ultimate goal of the “Extreme Safety” campaign is to reduce the number of pedestrian and cyclist fatalities in Arkansas and create a safer environment for all road users. By raising awareness about the dangers faced by pedestrians and cyclists and promoting safe practices on the road, the campaign hopes to make Arkansas a safer place for everyone.
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