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IDC’s 2024 Digital-Native Business Survey Part 2: Analyzing Technology Investments and Leading Vendors


A recent survey conducted by IDC focused on digital-native businesses’ technology investments and top vendors in 2024. The survey aimed to provide insights into the strategies and priorities of businesses born in the digital age.

The survey found that digital-native businesses are prioritizing technology investments to drive innovation and improve customer experiences. These businesses are leveraging emerging technologies such as artificial intelligence, machine learning, and cloud computing to stay competitive in the digital landscape. Additionally, the survey revealed that digital-native businesses are more likely to invest in advanced technologies compared to traditional businesses.

When it comes to choosing technology vendors, digital-native businesses are looking for partners that can help them achieve their strategic goals and provide innovative solutions. The survey identified several top vendors that are preferred by digital-native businesses, including well-known tech giants and emerging startups.

Overall, the survey highlights the importance of technology investments for digital-native businesses in 2024. These businesses are embracing digital transformation and focusing on innovation to drive growth and stay ahead in their respective industries. By investing in advanced technologies and partnering with top vendors, digital-native businesses are positioning themselves for success in the digital age.

For further insights and detailed findings from the survey, interested parties can access the full report from IDC.

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