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Reporters congregate at Bluesky due to X’s escalating toxicity


Bluesky, an alternative social media platform, is becoming popular among journalists, writers, and activists who have become disillusioned with Twitter after Elon Musk bought the platform. Many users have noticed significantly higher engagement on Bluesky compared to Twitter, with some even seeing more traffic to their news websites from Bluesky than from other platforms. Bluesky’s lack of link throttling and toxic environment has attracted a diverse range of users seeking a more positive and engaging space online. Journalists covering marginalized populations have found Bluesky to be a more welcoming platform free of hate speech and harassment. Some have reported an increase in traffic to their newsletters and articles since moving to Bluesky. Additionally, organizations such as the States Project have found more success in fundraising on Bluesky compared to Twitter. Overall, users on Bluesky are engaging with a wider variety of topics and stories, with positive stories receiving more attention than on Twitter. Bluesky appears to be offering a more inclusive and engaging environment for users who are tired of the negative aspects of traditional social media platforms.

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www.nbcnews.com

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