DAS Technology, a leading consumer engagement SaaS AI technology company in the automotive industry, has announced the launch of its new AI Engage Messaging Solution. This solution combines AI-powered messaging technology with live moderators to improve communication between dealers and consumers throughout the vehicle journey. Additionally, DAS Technology has acquired assets from Engage To Sell, a provider with experience in live messaging communications for the automotive industry. This acquisition will enhance DAS Technology’s engagement capabilities and expand its client base.
The new AI-powered messaging solution expands DAS Technology’s Consumer Data & Experience Platform, offering real-time lead response, sales follow-up, and service information across multiple channels. The solution supports live and AI-enabled communication through text, chat, and messenger systems, providing consumers with immediate answers and details related to vehicle inventory, reviews, trade-in valuations, and service appointments.
Bettenhausen Automotive, a leading dealer group in Chicago, has already leveraged the new AI Engage Messaging Solution and has seen higher lead conversion results by combining live human moderators with AI technology. The dealership group emphasizes the importance of being able to cater to customer preferences for AI chat or speaking with a live person.
DAS Technology continues to innovate in the consumer engagement space, providing retailers with communication platforms that enhance the consumer experience and drive results. With a focus on omnichannel messaging and AI-powered technology, DAS Technology is dedicated to improving lead conversions for retailers, partners, and OEMs in the automotive industry.
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