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Manischewitz to sponsor the first Jewish quarterback in BYU program history


Brigham Young University quarterback Jake Retzlaff, the first Jewish quarterback in program history, has signed an NIL sponsorship with kosher food company Manischewitz. Retzlaff, also known as “BYJew,” is one of three Jewish students at BYU and has led the Cougars to a 10-2 record and No. 18 ranking. The partnership with Manischewitz, known for kosher products like matzo and macaroons, is a personal connection for Retzlaff, who grew up with the brand’s products. In a viral video, Retzlaff does football drills with a box of matzo, which will be featured in limited-edition packaging. He will also share his story and connection to Manischewitz on social media. Manischewitz’s chief marketing officer expressed pride in welcoming Retzlaff to the family and highlighted the partnership as a celebration of heritage and excellence in Jewish food. Retzlaff’s success on the field, throwing for nearly 2,800 yards, 20 touchdowns, and 10 interceptions, combined with his cultural connection to his sponsor, makes this sponsorship a unique blend of athletic achievement and cultural pride.

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www.nbcnews.com

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