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The Color of the Year for 2025 by Pantone


Pantone Color Institute has announced that the color of 2024 will be Mocha Mousse, a warm, nougat-y brown shade that reflects the fashion world’s current obsession with gourmand trends. Laurie Pressman, the executive director of Pantone, explained that the “foodification” of color is becoming a popular trend, with colors like Mocha Mousse appealing to our desire for everyday pleasures. This color trend is also seen in the rise of the viral rich-mom aesthetic and quiet luxury trend.

According to Pressman, Mocha Mousse exudes a comforting and delicious vibe, similar to the appeal of chocolate and coffee. She predicts that brown hues will continue to be popular in the year ahead, as evidenced by the recent celebrity fashion moments featuring Mocha Mousse-inspired looks. Stars like Hailey Bieber and Jennifer Lopez have been spotted rocking chocolate brown and cappuccino-colored outfits, showcasing how this rich and indulgent color can be incorporated into everyday style.

Overall, Mocha Mousse represents a shift towards colors that evoke warmth, comfort, and luxury in fashion. Whether in clothing, accessories, or home decor, this delectable shade is sure to be a standout choice for those looking to add a touch of sophistication to their wardrobe.

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