In 2024, a new pizza sensation took Little Rock, Arkansas by storm as Shane Ermitano, a tech-based graphic designer by day, revealed his Detroit-style pizza passion project through an Instagram account called Cash Only. With over 1,200 followers eagerly awaiting each drop of Ermitano’s artisanal creations, his square, caramelized cheesy crust pizzas quickly became a hot commodity in the local food scene.
Inspired by his love for ’90s pizzeria-style vibes and nostalgic memories of childhood pizza nights, Ermitano’s inventive flavors like a Detroit-style Philly cheesesteak and a Chicago dog pizza featuring traditional hot dog toppings proved to be an instant hit with customers. Despite his popularity, Ermitano kept a low profile, choosing to let his pizzas speak for themselves rather than becoming a social media influencer.
Each drop day, Ermitano worked tirelessly to produce his Detroit-style masterpieces, complete with a three-day cold ferment dough process and an all-day pizza-making marathon to meet demand. With a limited capacity of 40 pans, Ermitano’s pizzas quickly sold out, prompting customers to sign up for email notifications to secure their orders.
While not a literal cash-only operation, Ermitano’s Cash Only project paid homage to simpler times when technology was evolving, and credit cards were not yet mainstream. Encouraging followers to disconnect from technology and enjoy the simple pleasures of life, Cash Only’s pizzas offered a taste of nostalgia in a modern world. To join the Cash Only pizza party, interested customers simply had to follow Ermitano on Instagram and sign up for email notifications for upcoming drop days.
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