Meghan, the Duchess of Sussex, has rebranded her cooking and lifestyle brand to As Ever, promising the inclusion of jam in the future. She made the announcement in a video posted on her Instagram account, reaching out to her 1.9 million followers. The video shows Meghan sitting in a sunlit yard with her dog, exuding a casual and approachable vibe that reflects her transition away from the British royal family to her home in Montecito, Calif.
As Ever’s website showcases Meghan and her daughter, Princess Lilibet, running in a field, capturing the essence of their life in California. The brand’s logo includes a palm tree and hummingbirds, which are a nod to Prince Harry’s preferences. Meghan expressed her excitement for this new chapter, which will focus on food, gardening, entertaining, and finding joy in everyday life.
Meghan’s move to rebrand and refocus her brand is reminiscent of Martha Stewart’s approach, blending elements of lifestyle and home living with a personal touch. Despite declining interview requests, Meghan’s followers and fans are eagerly anticipating the launch of As Ever and the new products and experiences it will offer. Her shift towards a more intimate and personalized brand is likely to resonate with her audience, emphasizing the importance of simplicity, joy, and cherishing the little things in life.
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