Alan Benjamin Thomas and Steven Rutherford of the band joan recently collaborated with Little Rock-based coffee shop Fidel & Co to create a signature blend called “joan’s magic beans.” The duo, known for their hit single “magic,” were inspired to create the blend that features their favorite types of coffee from Fidel, including beans from El Salvador. The collaboration included a cupping session with the Fidel & Co team to ensure the blend’s flavor and aroma were perfect.
The pair, who are fans of Fidel & Co, wanted to highlight their hometown of Little Rock through this collaboration and plan to feature the product on their merch table while on the road. The video announcement of the collaboration, which featured a humorous infomercial, quickly gained attention on social media.
Fans of joan and coffee enthusiasts can now order the “joan’s magic beans” blend on the Fidel & Co website, or enter a giveaway on joan’s Instagram page to win the new beans along with an espresso machine. The collaboration has received positive feedback from both fans and the Fidel & Co team, and the pair are excited to promote their love for Little Rock through this unique partnership.
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