PepsiCo announced the acquisition of prebiotic soda brand Poppi for nearly $2 billion, including anticipated cash tax benefits. The growth of prebiotic sodas in the last five years has attracted health-conscious consumers, making it an attractive category for large beverage companies like Pepsi and Coca-Cola. Poppi, founded in 2018, has seen success with its formula containing apple cider vinegar, prebiotics, and minimal sugar. The brand has faced criticism for its health claims, leading to a lawsuit that is currently being settled. In response to Poppi’s success, Coca-Cola launched its own prebiotic soda brand, Simply Pop. Olipop, a rival brand, was valued at $1.85 billion during its latest funding round and has also attracted interest from soda giants like PepsiCo and Coca-Cola. Poppi’s founders, Allison and Stephen Ellsworth, have created a successful brand that has garnered attention with a Super Bowl ad. The deal is pending regulatory approval, and Pepsi did not provide a timeline for the acquisition’s closure. This acquisition reflects Pepsi’s interest in expanding its portfolio to include healthier beverage options to meet the evolving preferences of consumers.
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