Actress and Goop founder Gwyneth Paltrow has expressed her support for Meghan Markle’s new lifestyle brand, As Ever. The Duchess of Sussex soft-launched the brand last year under the name American Riviera Orchard before rebranding it in February of this year. As Ever, which focuses on quality food and gardening, has drawn comparisons to Gwyneth’s own brand, Goop, which she established in 2008.
In a recent interview with Vanity Fair, Gwyneth stated that there is enough room in the industry for both companies to coexist. She praised Meghan for her venture into the lifestyle industry and offered her encouragement and support. Gwyneth’s endorsement of As Ever has been met with positive reception from fans and industry insiders alike.
As Ever has quickly gained traction for its focus on quality products and sustainable living practices. Meghan’s brand has already attracted a loyal following and is poised for success in the competitive lifestyle market. Gwyneth’s support adds further validation to As Ever’s mission and vision, solidifying Meghan’s position as a rising star in the industry.
Overall, the collaboration between Gwyneth Paltrow and Meghan Markle highlights the camaraderie and support within the lifestyle industry. Gwyneth’s willingness to embrace and uplift fellow entrepreneurs sets a positive example for women in business. As Ever’s future looks bright with the backing of influential figures like Gwyneth, paving the way for continued success and growth in the market.
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