In the last two months, mischievous posters have been popping up all over London targeting Elon Musk and his Tesla brand. Mock ads depicting Mr. Musk in controversial scenarios, including association with far-right politics, have stirred up political satire and anti-Musk sentiment in several European cities as well. These actions are a response to Mr. Musk’s involvement in promoting far-right causes on his social media platform, X, as well as his recent actions in overseeing the firing of government workers and slashing agency budgets. While some groups have engaged in unruly protests and vandalism, others have opted for more creative forms of activism, such as satirical billboards, protests, and distributing fliers on Tesla cars. Protestors aim to challenge Mr. Musk’s influence and impact Tesla’s stock price and sales. Despite Mr. Musk’s dismissal of these efforts as coordinated violence against his company, organizers believe they are making an impact as Tesla’s stock price has dropped and sales have decreased in recent months. Protesters strive to push back against Mr. Musk’s far-right political leanings and his control of the information space, using humor and creativity to draw attention to their cause. The efforts in Europe are a part of a larger movement to hold super-wealthy individuals accountable for their actions and to harness global public opinion to effect change.
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